About Us

Elegance Alpha is a premium men’s fragrance house born from the union of French tradition and Australian nature. Founded by Maxime Cousseau, who grew up in the Cognac region of France, our scents draw from the time-honoured craft of aging in oak barrels - a method Maxime now applies to perfume, letting each blend mature for three months to develop rich, woody depth.

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Inspired by the raw beauty of Australia’s native landscapes, Elegance Alpha fuses refined French perfumery with the boldness of natural Australian ingredients. Each fragrance is crafted with premium raw materials, extracted with care and passion, to create scents that are authentic, elegant, and timelessly masculine.